How We Make Banking About You

In a world where personalization often takes a back seat to technological advancements, AbbyBank stands out by making banking about you – the customer and the community. Our commitment goes beyond financial transactions; it encompasses community involvement, ethical values, and a customer-centric approach that defines our identity. Join us in today’s blog to learn more about how AbbyBank makes banking about you.

image of outside of AbbyBank's Wausau branch building
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Community Involvement

At AbbyBank, we believe in giving back to the communities that have contributed to our success. Throughout the year, we actively participate in various events, volunteer initiatives, and fundraising activities. Our goal is to support the well-being of our communities by making impactful donations and fostering a spirit of community involvement among our team members.

AbbyBank Foundation, Inc.

The AbbyBank Foundation, Inc. is a testament to our dedication to community support. Originally known as The Abbotsford Story, Inc., this charitable foundation was established in 1968 to give back to the surrounding communities. In 2020, we rebranded to the AbbyBank Foundation, Inc. to better align our outreach with AbbyBank's footprint, encouraging grant requests that support nonprofits, schools, and civic operations in those communities.

Core Values

Our commitment to making banking about you is deeply rooted in our core values:

  • Exceed Expectations: We strive to deliver a consistent, quality customer experience through both traditional and digital channels, always going above and beyond to meet your needs.
  • Be an Employer of Choice: We remain an employer of choice by supporting, empowering, and providing our staff with meaningful career opportunities. Our employees are integral to our success, and we invest in their growth and well-being.
  • Support Our Communities: We encourage relevant time and financial investments to support the communities where we operate, fostering growth and prosperity.
  • Be Forward-Thinking: As professional community bankers, we embrace forward-thinking, open-mindedness, and demand the highest ethical standards of honesty, integrity, and confidentiality.

Mission and Vision

Our mission is simple – to be the most highly recommended community bank. We envision ourselves as a fiercely independent, full-service financial institution that not only supports our customers but also the communities where we do business. Our vision reflects our dedication to being a financial partner that truly cares about your financial well-being.

At AbbyBank, your bank works for you, not the other way around. Our commitment to community involvement, ethical values, and a customer-centric approach sets us apart. Join us on this journey where your financial success and the prosperity of our communities are at the heart of what we do. Visit our website or contact us today to learn more about how our team can help you!